I came across a service called Anura when a partner used its report as proof of a change in the traffic mix.
The company was founded by a long-time internet veteran Rich Kahn (LinkedIn profile) who was developing a number of fraud prevention technologies and services in a number of different roles and in a number of different companies. Anura is an enterprize level fraud prevention service with a product that is able to sift through traffic and catch fraud with as little as zero false positives – this means you might not identify all fraud sessions, but you won’t falsely identify a real user session as a fraud one.
Use cases Anura is relevant for are: lead generation, eCommerce, Affiliation, paid campaigns, programmatic campaigns, and call campaigns.
A company’s motivation for using fraud prevention could be any one of these: reduce TCPA risks, no fraudulent incoming calls, keep company reputation, effective marketing campaigns, reduce chargebacks, identify fraud traffic sources, and make business decisions based on relevant data.