I’m a Head of Product Management with a strong focus on B2C, Performance Marketing and anything related to online in general. Over the past decade, I’ve led product strategy and execution across SEO, ASO, CRO, PPC, monetization, and large-scale funnel optimization. My work lives at the intersection of product, data, and growth – building teams, systems and work procedures that convert traffic into scalable revenue.
Revgineer is where I share the thinking, tools, and frameworks behind what I’ve built and continue to build. Some of what you’ll find here is tactical – how to drive higher EPC, implement smart AB testing, or design internal products that empower marketers. Other parts are more strategic – navigating attribution in a post-cookie world, applying AI in acquisition workflows, or aligning product development with business KPIs.
I’ll be publishing new insights, experiments, and “behind the scenes” breakdowns – from traffic acquisition to conversion architecture. If you’re working in performance-focused products or just passionate about this space, this is for you.
BTW, I drink coffee regularly, to say the least, and leverage it to meat new contacts on a weekly basis. Please ping me if you’re up to grab a cup before or after workday.