The Burrow

The pet-traveler's research site. Cat-first wedge, expanding from there.

Most "pet-friendly" hotel directories list every property that allows a dog and call it a day. Cats get an afterthought. Every property reads the same. The Burrow is the editorial layer — three verified picks per city, ruled-outs published with verbatim policy citations, and the questions we asked the front desk surfaced on every pick card.

What's live

Five cities — Charleston, Asheville, Savannah, Portland, and Austin — built from a Phase 0 keyword analysis (Ahrefs source: 5,323 US keywords, 413K monthly searches). Across the five, ~75 hotels surveyed, 15 cat-friendly picks, and 30+ explicit ruled-outs that competing directories often miscategorize. The Vendue's own FAQ says "We love dogs here, but just dogs." Hyatt Place Charleston: "Sorry, no cats." We publish those.

Stack

Next.js 16 App Router with RSC and full static generation. Tailwind v4 with @theme tokens. System fonts only — zero web font load. Supabase (Tokyo) for hotels, brands, picks, FAQs, and verification logs. MDX for editorial prose, TSX for templates. Cloudflare Workers via @opennextjs/cloudflare. Sitemap covers every static + dynamic route; structured data ships Article, Hotel ItemList, FAQPage, BreadcrumbList, Person, Organization, and WebSite. Per-city + per-brand 1200×630 OG images.

The moat

Phone calls. Four questions to the front desk: do you accept cats specifically, what's the fee, can a cat be left alone in the room, and what's the most cats you've had in a single room recently. The last one is the gold question — it separates "policy says yes" from "we actually do this." The published verification block on every pick shows the verifier's name, the date, and the verbatim answers. Web-verified for the launch slate; phone re-verification scheduled.