Who I Am
I'm Lior Meshullam — Head of Product by day, serial builder by night. Over the past 13+ years I've been scaling products, teams, and revenue across consumer platforms, affiliate businesses, and marketing tech.
What Revgineer Is
Revgineer is the lab where it all comes together. It's where I build products, share what I learn, and write about the intersection of product strategy, AI adoption, and growth.
Every project here started as a real problem I wanted to solve — whether it's streamlining hiring with AI, building a car enthusiast community, or perfecting an espresso workflow.
What I Write About
- Product — CRO frameworks, experimentation, feature strategy
- AI — Practical adoption, team integration, building with AI tools
- Growth — SEO, performance marketing, conversion optimization
- Building — The stack, the workflow, and shipping side projects while leading teams