Build logs
What I tried, what broke, and the numbers behind it. Written while building, not after.
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What I tried, what broke, and the numbers behind it. Written while building, not after.
Before you test anything, walk your own funnel. On every device. On slow connections. You will find things that are broken. You always do.
A four-day editorial bet against the pet-friendly hotel directory. What the Phase 0 data said, what we built, and the moat that makes it work.
Most people leave Claude Code at its defaults. I built a triangle between Claude Code, GitHub, and Obsidian that makes every conversation start with full context. Here is what that looks like after months of real use.
Most people use AI as a chatbot. That's one leg of a three-legged stool. Here's how I built the other two — and why I open-sourced the setup.
Teams built live products in 3 half-days. Several got adopted into the CMS. Here's the format that made it work.
I didn't start with A/B tests. I started with a sublet website in Tel Aviv. Here's the framework I've carried into every role since — and why the order matters more than the tactics.
The stack, the workflow, and the mental model that makes it possible to build at night without burning out.